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LITTLETON, Mass. (June 5, 2025) - Workers Credit Union has been recognized for outstanding marketing and communications work, receiving two Awards of Excellence in the 31st Annual Communicator Awards. The Academy of Interactive & Visual Arts (AIVA) announced the awardees, highlighting Workers Credit Union's innovative Workers Reality, an Augmented Reality scavenger hunt in the Worcester Red Sox’s stadium, Polar Park.
Workers Reality was recognized in the following categories:
“This recognition affirms our ongoing commitment to deepening community engagement and fostering trusted, long-term relationships that uplift the financial health of Central Massachusetts,” said Caroline Santangelo, Senior Vice President of Marketing and Product Performance at Workers Credit Union. “Through immersive, people-centered experiences like Workers Reality and our collaboration with the Worcester Red Sox, we’re leveraging innovative technology to bring communities closer together and deliver more meaningful, lasting impact. We’re excited to keep pushing the boundaries of how we engage and empower our members.”
The Communicator Awards is a global competition celebrating outstanding work in marketing, communications, and creative fields. This year’s theme, “Communication is Connection,” drew thousands of entries from around the world.
"In a year where our theme was 'Communication is Connection,' it was moving to see how this idea came to life in the work," said AIVA Managing Director Lauren Angeloni. "Whether centered around emotionally resonant storytelling or Marketing Effectiveness case studies, the entries reflected the power of communication to bridge gaps between people, platforms, and perspectives. We're proud to celebrate such a dynamic group of Honorees."
Other recipients of this year’s top honors include Netflix, NASA+, Apple, The Walt Disney Company, and Bank of America, placing Workers Credit Union in impressive company.
Now in its 31st year, the Communicator Awards recognizes creativity and effectiveness across industries. Winners are selected by AIVA’s panel of 500+ industry experts from leading organizations like Google, Accenture Song, Microsoft, Spotify, Amazon, and The Andy Warhol Museum.
The Massachusetts chapter of the Cooperative Credit Union Association (CUNA) recently recognized Workers Credit Union with two first-place awards: The 2023 Dora Maxwell Social Responsibility Award for the credit union’s charitable program, Workers Kindness, and the 2023 Desjardins Adult Financial Education Award for the credit union’s financial education program, the Workers Way.
Read MoreWorkers Credit Union was recently featured in an article discussing financial wellness coaching on badcredit.org. Workers Credit Union expresses its member connection most prominently through The Workers Way™, a personalized, judgment-free, one-on-one financial coaching program. Offered as a member benefit, The Workers Way helps all members acquire tools and skills to overcome setbacks and achieve their financial goals.
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